This weekend was filled with sporting events. I saw Penn State (a 17 point underdog) beat #7 Michigan State in basketball. I also saw the 13 point underdog New York Giants win the Super bowl against the New England Patriots. However, one thing that was peculiar was that more than half of the fans who saw those two contests with me were hardly interested in the sporting contest nor even knew some of the basic rules of the games. In the basketball game scenario, many of the people were there simply because all student tickets went to THON. And with respect to football, most of the people watched the games so they could catch a glimpse of potentially funny commercials. Now while there is nothing wrong with this, its interesting to see that its possible to have half of your audience/customers not even really interested in the product your selling. The question it raises in my mind is simple, what are some tactics that are easy to implement that one could add to a business/service/product to dramatically increase revenue by attracting people who would have absolutely no interest in your product as a stand alone item. Hmm…..
Bait
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